College of Health and Human Development
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For Faculty and Staff: Promotional Materials Guidelines
The new CSUN Shine Graphic Standards are now online. The purpose of the CSUN Shine initiative is to communicate the university’s unique identity and distinctive qualities.
However, all proposed uses of the “CSUN Shine” graphic must be approved by University Advancement, Marketing and Communications to ensure conformity with these guidelines, to coordinate multiple uses and applications, and to maximize the external impact of the overall initiative. See CSUN Shine Graphics Standards for details.
CSUN Graphics Standards Manual (general, includes use of wordmark and seal)
Do you want to put an event on the College Online Calendar?
College of Health and Human Development Brochure (to view or e-share; not for print)
CSUN Video/Audio Image Release Form (pdf)
General Health and Human Development Guidelines for Creating Written/Artistic Promotional Materials:
When creating fliers, brochures, web-pages and other promotional materials for departments, programs and centers in the College, please consider the following guidelines.
University Seal vs. University Wordmark:
Please use the official CSUN wordmark on all promotional materials and also include the name of the college. The wordmark is not to be confused with the university seal.
The university wordmark is the primary component of the California State University, Northridge graphic identity system.
The official university seal depicts the San Fernando Valley’s heritage of mission settlement, the mountain ranges that bound the valley, the sun, and a quill and paper encircled by the words “California State University, Northridge” and “1958.” Except on business collateral, use of the seal is optional on publications, but is usually reserved for more formal communications.
Images of people: We encourage you to use images of people on your webpages and in your publications. We are a people centered college, so it's helpful to express that visually.
Getting subjects' permission: If you use images or audio of staff or faculty, you don't need to get a release form signed, but if you use images, audio, or video of students, please do get your subjects to sign the CSUN Video/Audio Image Release Form (pdf). Keep the release form on file. In the case of using images/audio of minors, get the parents or legal guardians to sign the release form.
Rule of thumb: "Use an image/get a release."
CSUN Colors:
The university's colors are Red and Black. Guidelines focus on black or charcoal, white and a specific shade of red: the official CSUN red is PMS 201. If you are having something printed by a professional print house, let them know this so you'll get the right shade of red. The CSUN Wordmark is not to be re-constructed or redesigned, nor should the color be changed (unless to charcoal or black).
Regarding the moniker "HHD":
Please write out the name of the college on promotional materials and in webpages. If you are abbreviating the name of the college in a memo or note, refer to it as "HHD" rather than "CHHD" to keep consistent use throughout the college. This is also how other entities on campus refer to us.
When in doubt, consult the university graphic standards manual. Use these standards when creating items for publication to ensure the consistency and power of our communications.
Publications: Frequently Asked Questions
Q: Does the name of the college have to appear on all promotional materials?
A: Yes, please. Everything from event announcements (to which the public is invited) to brochures, video/radio spots and websites should show the college name somewhere.
Q: What about the university wordmark? Do I have to include it on my materials?
A: Yes, please.
Q: What if I prefer the university seal? May I susbstitute the seal for the wordmark?
A: No, sorry. The university seal is not meant to be used in place of the wordmark, though it may be used in addition to it.
Q: Is there a style rule for my promotional materials?
A: Please follow your sense of decorum keeping in mind that your materials represent the college and the university. Here's a checklist:
- proof for grammar and spelling
- take an objective look for appropriate use of images
- proof for accuracy of content
- Make sure you're using appropriate terminology and using correct titles of courses, programs, options, majors, departments and college/university entities.
- Let common sense be your guide to projecting a presence that is positive and culturally aware.
Q: Do I have to get approval from the dean's office before going to print?
A: If you aren't sure whether your document is ready for publication, please contact me at jean.osullivan@csun.edu or call me at extension 7127, (or campus mail your item to me at mail drop 8215. Be sure to include a note about how soon you need a response).
A note about Universal Design (also known as ADA compliance for websites):
The Universal Design coordinator for faculty websites is Elio Spinello, a member of the Health Sciences faculty.
Jean O'Sullivan manages procedures for ADA compliance regarding department sites. Each department's webmaster keeps department sites up to date.
If there is information you would like to see linked to this page, please email me. Thank you for reading and making use of these guidelines.
You can also get help from the CSUN Universal Design Center. Their website has tutorials, information, and the latest news to keep you up to date.
Jean O'Sullivan 818-677-7127
Public Affairs/Communications Specialist
College of Health and Human Development
