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As we look toward the beginning of another academic year, we have lots to celebrate from the past spring and summer, and this edition of the The Bottom Line Online shares much of the good news through the voices of our students. Our students are active participants in many academic and professional activities and three of these students would like to share their experiences with you. Please enjoy contributions from Diana Ismail '12, Katie Bartsch '13, and Colleen Owen '13. In addition, read about the work of CSUN MBA students who, in collaboration with the CSUN Institute for Community Health and Wellbeing, consulted on an outreach assessment study to improve growth for the Institute.

Diana Ismail '12 Highlights The R.I.S.E. XII Conference

Spring 2012 -- On March 28-31, 2012, the students of the Business Honors Undergraduate Portfolio Management class presented our portfolio at the R.I.S.E. XII Conference in Dayton, and competed against universities from all over the United States. The R.I.S.E. (Redefining Investment Strategy Education) Conference was a great forum to further our knowledge about the many areas of finance and listen to industry leaders’ experiences, advice, and opinions on the current economy, as well as their predictions for the future. Moreover, the Conference provided a one-of-a-kind opportunity to network with Wall Street professionals and leaders of major financial companies.

On Day 1 of the Conference, we went to the university’s stadium with 1,000 other students and listened to panel discussions about the Economy, Domestic, International, and Emerging Markets, Asset Allocation & Investment Strategy for 2012. Panelists included David Darst-Chief Investment Strategist at Morgan Stanley Smith Barney and Robert Doll-Chief Equity Strategist at BlackRock. A Q&A session followed each panel.

Day 2 of the Conference was a very crucial day for us as we presented our undergraduate portfolio to three professionals, who judged our portfolio and our portfolio strategy. The judges were greatly impressed and provided us with useful feedback about our presentation, our portfolio and our portfolio strategy. Out of the many portfolios that competed, our portfolio placed 2nd in the Growth Portfolio category!

The rest of the Conference, we attended breakout sessions to hear industry professionals discuss a variety of finance areas, which allowed more one-on-one interaction with the professionals. Some of the topics discussed were Mergers and Acquisitions (M&A), Careers in M&A, Equities Portfolio Management, Private Equity, Wealth Management Advisory, Hedge Funds, and Interviewing & Recruiting. At the end of days 2 and 3, we met up and shared with each other what we had learned.

RISE XIIAttending the R.I.S.E. Conference has been one of the best experiences I had at CSUN. Listening to leading industry professionals’ experiences and advice has enriched my knowledge about the different areas of finance. In addition, I was one of the presenters of the Undergraduate Portfolio that won second place in the growth category! This has been a tremendous experience and if I had the chance to attend the Conference again, I would!


Contributed by Diana Ismail '12, Finance Alumna, Business Honors Alumna, Past-President of CSUN Student Finance Association

8th Annual Women in Business Shared By Katie Bartsch '13

Spring 2012 -- I had the privilege of attending the 8th Annual Women in Business Seminar on April 20, 2012 hosted by the Internship Program at the CSUN College of Business and Economics and Paul Hastings. The seminar was held in the Paul Hastings building that had a beautiful view overlooking Los Angeles. The seminar started with a welcome from Leslie Abbott, Partner Advisor of the Los Angeles Women’s Attorney Network, followed by networking and lunch. Diana Ismail ‘12 then introduced the panelists, which consisted of four successful women from diverse companies and positions.

WIB PanelistsThe women brought unique experiences and knowledge to the panel. Eve M. Coddon is the General Counsel of Paul Hastings. She has experience in all phases of litigation, including state and federal trial practice. Moira Conlon is the Founder and President of Financial Profiles. She has provided strategic counsel to managements, boards and communications teams of over 100 public and private companies in a variety of industries. Fareen Mehrzai serves as a Supply Chain Manager for Nestle USA. She has a unique role of merging the commercial needs of the business with Nestle USA’s technical and manufacturing capabilities. Monica Williams is the Director of Technology & Operations at NBCUniversal, where she oversees business operations, delivery and emerging technology for Digital Distribution Group.

After introductions, the panelists highlighted their accomplishments and career paths, followed by a lively Q&A session. The Q&A session was very informative because they answered questions about work-life balance, struggles they have faced over the years, and challenges that can arise in the workplace. Having the opportunity to attend the Women in Business Seminar was an experience that I will take with me as I continue at CSUN. Being able to learn and interact with such strong and successful women are the experiences that help build me into the well-rounded business student that I am striving to be.

Contributed by Katie Bartsch '13, Marketing Major, Marketing Scholarship Recipient, Executive Vice President of CSUN American Marketing Association


1st Annual COBAE Meet The Firms Shared By Colleen Owen '13

Meet the FirmsSpring 2012 -- On May 2, 2012, I attended the 1st annual COBAE Meet the Firms networking event held in the Northridge Center at the University Student Union from 6:00 p.m. - 9:00 p.m. COBAE Meet the Firms brought together students from various disciplines: Business Law, Economics, Finance, Real Estate, Global Supply Chain Management, Information Systems, Management, Marketing, and Systems and Operations Management. The event offered an excellent opportunity for the firms to interact with a diverse student body of almost 400 exceptional business students.

Meet the Firms 2Meet the Firms was the first strictly networking event I have attended and was one of the most valuable professional events I have attended at CSUN yet. This event gave me a better sense of what employers expect to see from students looking to enter the professional world. We, as business students, were generously provided business cards by the College and it was a great way to encourage us to interact with the company representatives rather than relying on a resume. I also enjoyed the opportunity to interact with business students, outside of my classes, who were also seeking to enhance their professionalism.

As a management student, I appreciated the support of the firms, the College, and the Internship Program for providing us, the students, this meaningful professional experience. I definitely plan to attend this event again next spring prior to my graduation and will definitely encourage other business students to attend as well. I also highly encourage businesses to attend next spring and experience the incredible talents of CSUN business students!

Contributed by Colleen Owen '13, Management Major, Delta Sigma Pi Member


CSUN MBA Students Recognized for Campus Consulting Work

CSUN MBA students have been recognized and awarded for their consulting work for corporations, nonprofits and local small businesses, but sometimes their spotlight shines closer to home. This past spring, a team of five MBA students took on an outreach assessment study of CSUN’s Institute for Community Health and Wellbeing. Directed by professor Dianne Philibosian, the Institute coordinates activities among ten affiliated centers that provide services promoting health and wellness among the faculty, staff and surrounding community. The team, consisting of Marina Lutvinova, Scott Lubell, Majula Nair, Yevgeniy Nechayevskiy, and Andreea Popescu, satisfied MBA degree requirements through this project, under the supervision of new HR faculty, Dr. Christa Wilkin and Dr. Cristina Rubino. They presented their findings in May to the Institute’s Board of Advisors which includes center directors, university faculty and administrators and community members. Their analysis of each center’s outcomes demonstrated the remarkable impact these centers have in serving the community, particularly those who are economically disadvantaged. The team’s analysis of provided services and of the San Fernando Valley led to recommendations for areas of growth, specifically identifying gaps in age, gender, ethnicity, geographic region and income basis that suggest opportunities for growth.

The CSUN MBA Consulting Project serves as the culminating experience for students in the CSUN MBA program. For more information, please email or apply for consulting services for your organization online at:

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The College of Business and Economics at California State University, Northridge provides high quality education that prepares students from diverse backgrounds for leadership in today’s complex, global economy. • Our graduates are effective communicators and ethical decision makers who are proficient in the theory and practice of business. • Our faculty members are excellent teachers who maintain academic and professional currency. • Our college actively partners with business, government, and community organizations to enhance our teaching and research.