WORKING WITH THE MEDIA A MEDIA TRAINING WORKSHOP FOR MANUFACTURERS OF ASSISTIVE TECHNOLOGY
Assistive Technology News
Day Phone: 703-218-4813
There are four vital steps that manufacturers of Assistive Technology products need to master in working with the broadcast and print media, and they are:
1. Having a story worth telling. (Human-interest angle).
2. Knowing the facts about your product and the benefits to the users and their disability.
3. Knowing the media-outlets, reporters covering wellness issues, media deadlines, etc.
4. Cultivating the media.
These four areas will be discussed by a distinguished panel of journalists with decades of experience in the print and broadcast areas.
Award-winning writer on disability issues and assistive technology John. M. Williams will moderate. He will be assisted by Matthew Valenzano from Exceptional Parent Magazine; Chet Cooper of Ability Magazine; Sam Maddox from the Christopher Reeve Paralysis Foundation and founder of New Mobility Magazine; Carmen Chandler from California State University, Northridge, and award-winning producer and reporter Joyce Thorne.