2006 Conference General Sessions

WORKING WITH THE MEDIA A MEDIA TRAINING WORKSHOP FOR MANUFACTURERS OF ASSISTIVE TECHNOLOGY

 

 

Presenter(s)

John Williams

Assistive Technology News

4224 Sideburn Road

Fairfax VA  22030

Day Phone: 703-218-4813

Fax: 703-218-4898

Email: jmmaw@aol.com

 

There are four vital steps that manufacturers of Assistive Technology products need to master in working with the broadcast and print media, and they are:

 

1.        Having a story worth telling. (Human-interest angle).

2.        Knowing the facts about your product and the benefits to the users and their disability.

3.        Knowing the media-outlets, reporters covering wellness issues, media deadlines, etc.

4.        Cultivating the media.

 

These four areas will be discussed by a distinguished panel of journalists with decades of experience in the print and broadcast areas.

 

Award-winning writer on disability issues and assistive technology John. M. Williams will moderate. He will be assisted by Matthew Valenzano from Exceptional Parent Magazine; Chet Cooper of Ability Magazine; Sam Maddox from the Christopher Reeve Paralysis Foundation and founder of New Mobility Magazine; Carmen Chandler from California State University, Northridge, and award-winning producer and reporter Joyce Thorne.


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