2006 Conference General Sessions

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WEB ACCESSIBILITY: BUSINESS CASE AND DEMONSTRATION RESOURCES FOR PROMOTION ADVOCACY

 

Presenter #1

Judy Brewer

MIT/CSAIL Building 32-G530

32 Vassar Street

Cambridge, MA 02139

While a growing number of individuals are aware of the need for Web accessibility, many organizations have yet to make their Web sites accessible to people with disabilities and the elderly. Individual advocates for Web accessibility can play a vital role in educating and encouraging organizations to ensure that their Web-based resources are accessible to people with disabilities.

Over the past year the World Wide Web Consortium (W3C) Web Accessibility Initiative (WAI) has redesigned its Web site to make both educational and technical resources easier to locate. W3C/WAI has also greatly expanded its introductory materials on the site in order to better explain the more technical resources. In addition, WSC/WAI has added resources which can help explain the need for and the benefits of an organizational commitment to Web accessibility, and has added resources which demonstrate differences between “bad” (inaccessible) and “good” (accessible) Web sites.

This presentation will focus on several recently published W3C/WAI resource arid how these resources can help in promoting Web accessibility, either within one’s own organization, or in advocacy efforts towards other organizations. We will introduce brief case studies of organizations that have used the document, “Developing a Web Accessibility Business Case for Your Organization. Participants will be invited to share their perspectives on successes and problems with this approach, and to discuss goals and strategies for using these and/or other resources to promote increased implementation of Web accessibility guidelines.
In addition, we will demonstrate use of the “Before/After Web Site,” which shows an inaccessible Web site being transformed into an equally attractive yet accessible.

Web site, as part of a presentation or training session to promote awareness of the need for and the feasibility of implementing the W3C/WAI Web Content Accessibility Guidelines. The presentation will also cover other recently updated and/or recently released W3C/WAI resources for promoting, implementing, and evaluating Web accessibility; and how to use new features of the WAI Web site to stay abreast of the latest educational and technical resources available from the Web Accessibility Initiative.


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