David Nazarian College of Business and Economics

  • http://csunshinetoday.csun.edu/university-news/csuns-nazarian-college-50th-anniversary-celebration-capped-with-announcement-of-5m-gift-25m-fundraising-goal-reached/

    Nazarian College of Business Marks Fabulous 50

  • David Nazarian

    Alumnus Drives $25 Million Initiative

Dean's Message - Nov/Dec 2013

Dear Alumni and Friends of CSUN and COBAE,

Do you recall the combination of sleepless nights, last-minute cramming and anticipation of the holiday break (if you can just make it through that one last final exam)?  If so, you will have a sense of life around Juniper Hall this month  Coming to the end of my first semester as dean gives me an opportunity to reflect on my own immersion in this wonderful, dynamic achievement-focused environment that is the College of Business and Economics.  I am grateful to all who work so hard to make this a caring, productive community engaged in preparing our students for a lifetime of contribution to our economy and our society.

In the month and a half since the last issue of The Bottom Line, COBAE programs and students have again been in the national spotlight.  Our CFP program earned the prestigious distinction of inclusion in Financial Planning’s “Great Schools for Planning” for the second consecutive year and our Small Business Institute program was featured in the November issue of that national organization’s electronic publication. For the fourth consecutive year, a group of COBAE students has been ranked as a Top Three team in the Small Business Institute’s Project of the Year Competition.

I wish all who receive this newsletter could have accompanied me on various occasions in recent weeks as I have enjoyed the opportunity of seeing COBAE students in action, demonstrating their finely honed professional skills.  The team of students enrolled in our innovative and rigorous Field Studies in Executive Leadership course who plumbed the breadth and depth of management, strategy and finance issues in a two-hour visit with James Cuno, president and CEO of the J. Paul Getty Trust, the marketing students who shared their analyses and recommendations with Hector Garcia, the CEO of HSG, Inc., and those in our portfolio-management course who presented the sophisticated winning investment strategies they have applied in the management of a portion of the CSUN endowment have all demonstrated the effects of many hours of personal and group preparation and coaching from COBAE’s skilled and experienced faculty.

The expertise of COBAE faculty is not only transforming our students; it is also having distinctive impact on the development of knowledge in business and economics disciplines.  The scholarly and professional recognition bestowed on this active body of scholars grows weekly of publications from this active body of scholars grows weekly. I invite you to read this issue's Faculty Highlights for an overview of recent accomplishments.

Adding a vital component to the preparation of CSUN’s students to take on the challenges of the future are our engaged and committed executive alumni.  Visitors in recent weeks, from companies as diverse as Dole, Farmers Insurance, La Curacao and J.D. Power & Associates, have motivated and inspired students with presentations running the gamut from professionalism to risk management.  At a CSUN ceremony held in November, well-deserved recognition came to three COBAE alumni whose massive contributions over many years have significantly aided the University in fulfilling its commitment to our students and community.  Harvey Bookstein, CPA, co-founding partner of RBZ, LLP and a member of the COBAE Advisory Board, was the recipient of this year’s prestigious Dorothea “Granny” Heitz Award.  Ken Floyd, former CEO of Artissimo Designs and a member of the COBAE Advisory Board, and Carlos Patron, president of the Accounting & Information Systems chapter of the CSUN Alumni Association, received Volunteer Service Awards.  Harvey Bookstein will be on campus again in January to share insights from his newly published book, Wake Up Call: How I Changed My Life and Business – and You Can Too (Norlights Press, 2013). 

Thank you for your continuing interest in and support of CSUN and COBAE, where we are daily “Connecting Opportunities in Business with Academic Excellence.”  I hope you enjoy this issue of The Bottom Line.  We are proud of our students, faculty, staff, alumni and supporters and are eager to learn of your achievements.  Please consider updating us on developments in your personal and professional life and giving back to COBAE via the links shown at the bottom of this newsletter. 


All of us at COBAE wish you a very happy holiday season.

With warm regards and best wishes for a happy, healthy and successful 2014,

Kenneth R. Lord, Ph.D.


College of Business and Economics

California State University, Northridge