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Department of Marketing

Development Banner

COBAE News

2009

November

Marketing prof Brian Connett talks about Americana' tweaking its free parking plan (November 20, 2009, Glendale News Press)

Accounting prof James Macklin discusses the status of the banking industry (November 17, 2009, La Opinion)

Management lecturer Wayne Smith writes graduate students insist on relevance (November 17, 2009, Daily News)

The Valley "Economic Engine" Award Finalists Announced; Winner to be Honored at CSUN Meeting (November 16, 2009, San Fernando Valley Business Journal)

Nifty CSUN grad project: a new online journal on taxes (November 13, 2009, SoCal Minds)

Marketing prof Harold Kassarjian comments on retailer changes (November 13, 2009, Glendale News Press)

Business alum Jerome Lorenzo named to the Board of Directors of Calsoft (November 12, 2009, PressReleasePoint)

Marketing prof Harold Kassarjian comments on latest shopping gimmick, mall services via smart phones (November 12, 2009, Glendale News Press)

CSUN has fourth largest grad business school program (November 12, 2009, San Fernando Valley Business Journal)

Vivendi Entertainment Promotes CSUN Alumna Yolanda Macias '88 to Executive Vice President of Business Development and Acquisitions (November 9, 2009, California Chronicle)

Marketing prof Barbara Gross talks about retailers luring shoppers online (November 8, 2009, Ventura County Star)

Ad for CSUN's MBA program in Nov. 9 issue of Newsweek (November 6, 2009, Newsweek)

Commentary: Economics prof Shirley Svorny writes about cost of capping medical malpractice damages (November 3, 2009, Forbes)

Harris Interactive Announces Business Alum Mike de Vere as Senior Vice President, Sales and Marketing (November 3, 2009, Reuters)

California American Water Appoints Former Sentor, and CSUN alum, Kevin Murrray to Board of Directors (November 2, 2009, Buffalo Business First-NY)

 

October

Marketing prof Brian Connett discusses Christmas tree going up before Halloween (October 29, 2009, Glendale News Press)

Marketing instructor Larry Steven Londre writes about the history of Halloween (October 27, 2009, Daily News)

CSUN economist William Roberts will take part in VICA conference (October 26, 2009, San Fernando Valley Business Journal)

CSUN economist considers local businesses' future (October 26, 2009, The Daily News)

CSUN economist William Roberts says halt in slide of temporary hiring a good sign (October 26, 2009, The Daily News)

Home sales jump 14 percent in Valley, according to CSUN's SFV Economic Research Center (October 23, 2009, The Daily News)

Economics prof Glen Whitman cited in article on ranking health-care systems (October 21, 2009, The Wall Street Journal)

Marketing prof Joan Giglione: Television trying new ways to gain viewership (October 20, 2009, Daily News)

CSUN business faculty say bonds are an option for businesses in Valley (October 14, 2009, Daily News)

CSUN business school honored (October 8, 2009, Daily News)

 

September

Marketing prof Harold Kassarjian talks about retailers and the recession (September 30, 2009, Daily News)

Marketing lecturer Larry Steven Londre says product placement is a big part of media (September 29, 2009, Daily News)

Management profs Nancy Kurland and Deone Zell say sustaining companies takes a range of abilities (September 22, 2009, Daily News)

CSUN researchers say foreclosures in the Valley drop 39 percent (September 22, 2009, Daily News)

CSUN economist Shirley Svorny suggests, health care reform options (September 21, 2009, Los Angeles Times)

CSUN economist William Roberts discusses Calabasas economy (September 21, 2009, The Deal Magazine)

CSUN economist Glen Whitman discusses health care reform (September 16, 2009, Yahoo! News)

CSUN marketing lecturer Keith Gosselin says training is critical in hard times (September 15, 2009, Daily News)

Economics prof Glen Whitman is cited in discussion on health care (September 15, 2009, St. Petersburg Times - FL)

Business alum Javier Ortiz joins Peoples' Self-Help Housing (September 11, 2009, Santa Maria Times)

Financial Information Network board appoints alum Stephen Seig VP of the corporation (September 2, 2009, PR Newswire)

Management lecturer Wayne Smith writes 'internet changes personal connections' (September 1, 2009, Daily News)

August

Business alum Brian W. Littleton has died (August 31, 2009, Houston Chronicle)

From A-minus at CSUN to $20 million for business alum Mike Zaya (August 24, 2009, Daily News)

CSUN economist William Roberts discusses drop in Valley home prices (August 21, 2009, Daily News)

Marketing alum Robert Yallen elevated as CEO of Inter/Media Group (August 13, 2009, Technology First)

CSUN economist Shirly Svorny writes that government care is a victory for special interests (August 11, 2009, Investors Business Daily)

Business alum Lisa McCabe named president of development authority (August 11, 2009, Mohave Valley Daily News)

July

Economics prof William Roberts says homes sales in SFV continue to rise (July 30, 2009, Daily News)

Management lecturer Wayne Smith says writing problems changing with times (July 28, 2009, Daily News)

Marketing professor Brian I. Connett says teen who sailed the world is ideal poster boy for products aimed at activities associated with sailing (July 27, 2009, Daily News)

CSUN economist William Roberts says housing market seems to have bottomed out (July 10, 2009, Daily News)

Cal State Northridge announced the election of five new members to the university's foundation Board of Directors (July 9, 2009, San Fernando Valley Business Journal)

Business law professor Melanie Williams says education is America's strongest export (July 8, 2009, Daily News)

Marketing major Nareg Aghjayan has become active in the Armenian community (July 6, 2009, Armenian Weekly)

 

June

Accouting prof Rafi Efrat says tax clinic provides help for the needy (June 30, 2009, Daily News)

Business alum Sam Recinos has market in Oregon (June 18, 2009, The Register-Guard - OR)

Former lecturer Barry Burnett talks finance (June 10, 2009, Burbank Leader)

CSUN's Craig Oka says internships are a boon for businesses, students (June 9, 2009, Daily News)

Barry Gump, president and CEO Andy Gump, chairman of the advisory board of CSUN's Family Business Center (June 4, 2009, San Fernando Valley Business Journal)

Marketing instructor Larry Steven Londre suggests developing a game plan for pricing decisions (June 2, 2009, Daily News)

 

May

Business alum Mike Brandy is interim chancellor of Foothill-De Anza Community College District (May 28, 2009, Los Altos Town Crier)

CSUN staffer Shannon Johnson writes businesses can benefit from mentoring (May 26, 2009, Daily News)

CSUN economist William Roberts talks about California's job market (May 26, 2009, El Mensajero)

CSUN economist Robert Krol suggests ways to reduce the state's budget (May 26, 2009, Daily News)

Marketing prof Kristen Walker talks about the opening of Henry's Farmers Market in Woodland Hills (May 6, 2009, Daily News)

CSUN Economic Research Director Bill Roberts will give an economic and market outlook at Alliance summit (May 5, 2009, San Fernando Valley Business Journal)

Marketing lecturer Larry S. Londre writes that Mother's Day is a triumph of marketing (May 5, 2009, Daily Newsl)

 

March

Marketing alum Ann Nguyen opens a full-service salon (March 30, 2009, Ventura County Star)

Business alum Sergio Retamal of Global4PL named "Pro to Know" for the third consecutive year by Supply & Demand Chain Executive Magazine (March 24, 2009, Earth Times)

Finance alum John Sibthorp has been appointed regional sales manager (March 23, 2009, Bakersfield Californian)

Marketing student Yazan Ammari, once a video gamer, is hit hard by downturn (March 13, 2009, Los Angeles Times)

Business alum Molly Rose is candidate for Florida council seat (March 5, 2009, West Orange Times - FL)

Marketing adjunct Larry Varnes says marketing is a must, even in bad times (March 3, 2009, Daily News)

CSUN economist Robert Krol discusses California's unemployment numbers (March 2, 2009, La Opinion)

 

February

Business alum David Malone is chief executive of Community Bank (February 26, 2009, L.A. Business Journal)

Business alum John M. Austin Sr. has died (February 26, 2009, Gardnerville Record Courier - NV)

Foreclosures are pushing housing costs down in Valley, according to CSUN report (February 25, 2009, Daily News)

Marketing prof Joan Giglione says informercials are an increasing TV presence (February 24, 2009, Daily News)

Marketing alum Todd Thornbury honored by La Crescenta Valley Town Council (February 20, 2009, La Crescenta Valley Sun)

CSUN economist William Roberts sees '09 as year of pain (February 18, 2009, Daily News)

Business prof Gordon Johnson says Obama's facing a numbers challenge (February 17, 2009, Daily News)

Analysis by CSUN center shows unemployment claims in SF Valley reaching same level as after 9/11 (February 16, 2009, San Fernando Valley Business Journal)

Business management alum Ari Hovnanyan named VP of Rabobank N.A.'s Westlake Village branch (February 16, 2009, San Fernando Valley Business Journal)

Foreclosures take toll on better neighborhoods, according to report by CSUN center (February 16, 2009, Torrance Daily Breeze)

CSUN economist Shirley Svorny disagrees with Obama's stimulus plan (February 14, 2009, PR News Now)