Perception and branding are everything. The Marketing Department’s purpose
is to build and strengthen the BHA’s brand equity across all forms of advertising
both online and in-print to reflect the prestige of being a member of this association.
Our department’s goal is for the BHA to be recognized as the premier association in CSUN’s
business school both by incoming business students and local businesses that want to hire from
the cream of the crop recruits.
The department manages the BHA website, all online social media, flyers, newsletters, banners, clothing, and any other materials that the BHA creates. In addition, the marketing department works alongside all other BHA departments in making sure that departmental applications, presentations, and materials are unified in matching the BHA’s brand. Please email firstname.lastname@example.org with any marketing questions you may have. Thank you!
Brand of success
"Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program."