University Advancement

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Marketing and Communications

The Office of Marketing and Communications is CSUN’s central communications office. We strive to increase public understanding of and support for the university through a number of efforts, including:

• Strategic Marketing Communications
• Media Relations
• Identity Strengthening
• Publications, Websites and Social Media
• Internal Communications Assistance

Strategic Marketing Communications

Communication consultation: Marketing and Communications staff provides support on campus issues that require strategic communication and crisis communication. We also provide informal media training for campus entities and assist in communication management.

Emergency communications: In the event of an emergency, Marketing and Communications assists CSUN in providing crucial information as quickly as the situation allows. Information will be distributed through a variety of sources including: the Safety Alert System (voice, email, text message blasts), university email, the CSUN home page, and social media (Facebook and Twitter).

Media Relations

Media relations: Media relations functions include building relationships with media representatives, developing and targeting distribution of news releases, responding to inquiries from reporters and identifying expert sources among faculty and staff. We also provide the university community informal media training, assist in communication management and help coordinate interviews and media appearances.

Experts directory: The CSUN Experts Directory is an easy-to-use resource, available online and in hard copy, for journalists seeking specialists to comment on issues. The directory includes listings for more than 300 Cal State Northridge scholars covering more than 100 topical areas of expertise. Cal State Northridge faculty experts also speak more than two dozen different languages and are able to assist journalists around the world.

Identity Strengthening

Graphic standards and logo usage: Marketing and Communications provides guidelines for developing a coherent, recognizable and unified graphic identity for CSUN. The graphic standards must be applied to all communications developed by all colleges and other university units. Adhering to them will ensure that all print, electronic and environmental communications convey our brand to the world, build recognition and ensure a strong identity.

Please refer to the university’s Graphic Standards for the latest guidelines and downloadable logos.  

Identity campaign: The Office of Marketing and Communications provides materials related to the university's CSUN Shine campaign. The university intends to strengthen and unify its brand through a long-term and multi-channel campaign.  

Publications, Websites and Social Media

Following are the publications managed by or published in partnership with the Office of Marketing and Communications.

CSUN Today: CSUN Today is an online dynamic newsroom with both an internal- and external-facing audience. To submit a story idea, send an email to CSUNToday@csun.edu.

Northridge magazine: Published twice a year, the magazine is delivered on campus and mailed to about 60,000 households—alumni, donors, faculty, staff, elected officials and friends of the university. To submit a story idea, email
.

CSUN Shine Weekly:CSUN Shine Weekly provides a weekly update of the latest news and events at California State University, Northridge. Delivered via email during the academic year, CSUN Shine Weekly highlights news and information about CSUN¹s diverse academic programs; faculty, staff and student achievements; available services; important announcements; and a calendar of events that enrich campus life. A separate edition is distributed each week to alumni and community, which is tailored to excite alumni and community life. To submit story ideas or share feedback on CSUN Shine Weekly, email Shanté Morgan, managing editor, at
or call (818) 677-6288.

University website homepage: We manage the content on the homepage of the university, csun.edu. The website landing page receives between 50,000 and 100,000 visitors weekly on average.

University fundraising publications: In conjunction with the Office of Development, we produce and manage multiple fundraising publications, including websites, email newsletters, printed materials and communications that inform alumni and friends about giving opportunities and the impact of their gifts.

Text-based social media: Social media outlets such as Facebook and Twitter are an excellent way to engage CSUN's digital constituency. Stories written about and linked to on our social media pages come from a variety of sources, from external publications such as the Los Angeles Times to internal outlets. If you have a story link to share with CSUN's social media followers, send it to alejandro.ferreyra@csun.edu with the subject line "For Social Media."

Image-based social media: Pinterest, Instagram and WhoSay are part of a burgeoning wave of social media outlets that use images instead of words to send their user's messages. The Marketing and Communications office does not currently manage accounts on these sites, but the Student Outreach and Recruitment Services office does have a Pinterest page that can be found here: http://pinterest.com/csunorthridge/. If you have questions about this page, please contact SOARS' Marcos Rodriguez at (818) 677-7858 or marcos.rodriguez@csun.edu.

For Faculty and Staff

Cal State Northridge’s Division of Marketing and Communications is staffed with professional communicators who have extensive experience in dealing with the media on a daily basis. The office works with all media, including on-campus publications, local, state, national and international press, in all formats—print, broadcast and digital. Our staff issues media releases, assists with media events and handles all the university’s strategic communications. We can assist you in publicizing news that has a university connection. Our office also maintains a list of faculty experts whom outside media can contact for informed comments on timely topics. Contact the Office of Media Relations at (818) 677-2130 for assistance.

> Provide help when a reporter calls
> Publicize an event or make a campus announcement
> Share a story or event
> Manage the media at your event
> Ask for web resources
> Request a Faculty and Staff Achievements listing
> Request photography
> Request a video

Provide help when a reporter calls

If a reporter contacts you, our office can provide training and support for an interview, or serve as a liaison if necessary. If you have a major paper to be published, a new research project under way, a major award you wish the community to know about, an event the public is invited to attend or any other publicity needs, the following guidelines should help you get started.

A story or event may by very important to its sponsors or the campus community, but whether it will receive outside media coverage depends on many factors, including the nature and significance of the news or event, whether it has broad appeal, timing and even what other news is happening that day. Given the limited size of the staff in Media Relations, unless it is breaking news, we need to know about an event at least two weeks or 10 working days before it happens. Please be sure to designate someone to act as a contact, for the media and the public, who is knowledgeable about the event.

For more general releases, we ask that you consider that audience you want to reach out to and realize that once we send a release out and post it in CSUN Today, everyone will see it.

Publicize an event or make a campus announcement

Our staff shares information about events through a variety of media, including CSUN publications; websites and social media such as Facebook, Twitter, CSUN’s YouTube channel; on our dynamic newsroom, CSUN Today; and with the news media, trade publications and community newspapers. Our team provides these services to campus entities at no charge, but due to limited resources we must prioritize projects that meet the following criteria: 

• Projects with a significant potential to advance the brand and reputation of Cal State Northridge.
• Projects requiring an exceptionally high level of professionalism due to the nature of the event and/or audience
• Projects with significant potential to advance fundraising or alumni pride on a broad scale
• Projects with a significant prominence among audiences external to the university

In general, we are not able to accommodate:

• Projects aimed at a primarily internal (faculty, staff and student) audience
• Projects whose communication goals can be achieved through the use of existing templates, websites and/or departmental staff resources.
If your project meets the criteria above, we can help get the word out in a number of ways, though not always as a news release. We strive to find the right place to share this information, and to target appropriate audiences.

Media releases: Our staff will prepare media releases to announce events and announcements with broad public appeal, major grants and awards, events that are open to the public and other exceptional CSUN stories. In addition, we will pitch select stories to the news media. However, please be aware that in a major media market like Los Angeles, reporters have a lot to choose from and coverage is never guaranteed. Contact Carmen Ramos Chandler, director of media relations, at (818) 677-2130 or carmen.chandler@csun.edu.

FYI: For Your Information: This is an online column that features announcements of events, public meetings, notices, classes and deadlines of interest to faculty and staff. It is posted biweekly during the academic year. Contact Shanté Morgan, managing editor, at (818) 677-6288 or shante.morgan@csun.edu.

Share a story or event

Faculty and staff news: Contact Shanté Morgan, managing editor, at (818) 677-6288 or shante.morgan@csun.edu.

CSUN Today: Send an email to CSUNtoday@csun.edu.

University events calendar: To publicize your event on the University Events Calendar, please contact your dean or division head to find out who your designated calendar staff member is. If you are with a student-based organization, please call Student Affairs or the Matador Involvement Center for assistance with creating calendar events. The Provost's Office also has a designated person.

Electronic sign board: Marketing and Communications manages the large electronic marquee sign located on Zelzah Avenue on the east side of campus. The university's electronic marquee is used to communicate major university-related news and activities that occur on campus. Its use is available to university-recognized organizations and activities sponsored by departments. The marquee may also be used to publicize cooperative community, state, national or worldwide events that pertain to the university’s function or operation. Marketing and Communications is responsible for the priority and final content of messages to be posted and therefore reserves the prerogative to edit all copy; our office also determines the frequency of message changes to meet the needs of the campus community and reserves the right to make changes or deny requests as needed. To request consideration for posting on the marquee, contact Alex Ferrerya, web communications specialist, at (818) 677-6288 or alejandro.ferreyra@csun.edu.

Social media: Marketing and Communications manages the central Facebook and Twitter channels for the university. Although Facebook is used primarily to engage in dialogue with students alumni and friends, when appropriate we also use it to post events. To request consideration for posting on Facebook or Twitter, contact Alex Ferrerya, web communications specialist, at (818) 677-6288 or alejandro.ferreyra@csun.edu.

Obituaries: The deaths of current and former employees may be posted in the FYI section of the Faculty and Staff News in CSUN Today upon submission by a colleague or family member as well as in the university magazine. Submit your request for coverage when the date, time and location of the funeral or memorial service are set, and include that information in the announcement. A few sentences of biographical information should be provided, including the department with which the deceased was affiliated. Obituaries are limited to 150 words. Alumni obituaries are published in the university magazine. Unfortunately, University Advancement Marketing and Communications is not staffed to gather obituaries and is not able to take the lead in reporting them. Email obituary information to pubinfo@csun.edu.

Manage the media at your event

Having media cover your event often requires special expertise. High-profile visitors may have security concerns and reporters may have particular equipment or seating needs. The Marketing and Communications team regularly works with the Office of Special Events to ensure that these issues are addressed in the early planning stages. For more information, contact the University Advancement Office of Marketing and Communications at (818) 677-2130.

Ask for web resources

Marketing and Communications is responsible for the university homepage and is also responsible for web design guidelines. We have partnered with CSUN Information Technology to migrate university administration and college sites to Web-One, a Drupal-based system.

Request a Faculty and Staff Achievements listing

CSUN’s Faculty and Staff Achievements highlight notable achievementsrecognized by external organizations related to the university’s faculty and staff. They cover four categories: Honors and Awards, Presentations, Publications and Research and Sponsored Projects.

To submit a Faculty and Staff Achievement (FSA) for a member of the CSUN faculty or staff, email information fitting the requirements below to achievements@csun.edu, and add “FSA” in the subject line.

Research and Sponsored Projects: The most common FSA, Research and Sponsored Projects highlights grants secured by CSUN faculty and staff from external sources for CSUN-related projects. In this section, the submission must include the person’s name, person’s department, title of the project or award, organization giving the award and the amount given. 

Example Research and Sponsored Projects entry:
Kathleen Rowlands Gets Grant for ‘Cal State Northridge Writing Project’
(Secondary Education)
Secondary Education department faculty member Kathleen Rowlands has received $24,000 from the California Writing Project in continuing support of a project entitled “California Subject Matter Project Grant for the Cal State Northridge Writing Project.”

Publications: When a member of the CSUN faculty is published or joins an editorial group of anexternal publication, their FSA entry goes under the Publications category. To be included in this section, a submission needs to include the person’s name, person’s department and publication name. If the faculty or staff member is being published, include the title of the publication and expected publication date. If the person is joining an editorial group or board, please include when they are expected to join it as well as a brief overview of the publication's content.

Example Publications entry:

Joshua Sides New Editor of ‘California History’
(History)
Joshua Sides, a history professor and director of the Center for Southern California Studies at CSUN, is the new editor of the UC Press’ California History Journal.

Presentations: Faculty and staff will often give off-campus presentations to non-CSUN-affiliated groups or organizations related to their field during a conference or as a stand-alone event. In this section, a submission needs to include the person’s name, person’s department, date and title of the presentation, the recipient organization and a brief synopsis of the presentation. 

Example Presentations entry: 

Lynn Lampert Leads Webinar on Digital Literacies 
(Oviatt Library)
Lynn Lampert, chair of Research, Instruction & Outreach Services at the Oviatt Library, was invited by Turnitin.com to develop and lead a webinar on Sept. 19, 2013. This 30-minute webcast, titled “Finding the Needle in the Haystack: Informational Fluency and Digital Literacies,” will provide access to an engaging conversation on best practices that offer tools to help improve students’ critical thinking and help heighten their awareness of the wealth resources that are available and necessary to improve their academic writing.

Honors and Awards: CSUN’s outstanding faculty and staff are often given awards and distinctions or asked to join organizations in high-ranking positions. Those entries fall under the Honors and Awards category. 

FOR HONORS: Please include the person’s name and department in the submission. Also include the proper names of the honor or title bestowed, the duration of any terms to be served and the location of the honors presentation.

Example Honors entry:

Michelle Rozic Captures Two Distinctions 
(Art)
Michelle Rozic, an assistant professor of art, has recently received two awards and distinctions. First, she was elected president of the Los Angeles Printmaking Society for a two-year term beginning in 2013. Rozic also captured the Merit Prize award at the 23rd Parkside National Small Print Exhibition that was held at the University of Wisconsin-Parkside in Kenosha, WI.

FOR AWARDS: Please include the name of the organization giving the award, the official name of the award, the faculty or staff member's achievement (i.e., years of service, invention, etc.) and any comments from the faculty or staff member about the award.

Example Awards entry:

Lesley Krane Wins For “Wait 21” 
(Art)
Lesley Krane, an art department faculty member and photographer, captured first place in the Photo Review 2012 Competition for her black and white photograph, “Wait 21.” The competition was juried by Peter Barberie, the curator of photographs at the Philadelphia Museum of Art. Later, three photographs from the “Wait” series were published in the January 2013 issue of “The Photo Review.”

For Faculty and Staff Joining External Organizations (National and International Only)Please include the name of the organization being joined, official title of person, official start date, importance of organization’s place in the faculty or staff member’s field and any comments from the faculty or staff member about joining the organization. 

Example Joining External Organizations entry:

S.K. Ramesh Joins ABET Board of Directors 
(College of Engineering and Computer Science)
S.K. Ramesh, the dean of the College of Engineering and Computer Science, has been appointed to the Accreditation Board for Engineering and Technology’s (ABET) board of directors beginning in October 2013. ABET is a nonprofit, non-governmental organization that accredits college and university programs in the disciplines of applied science, computing, engineering and engineering technology. The ABET board of directors is the governing body that sets policies and procedures, approves accreditation criteria, and strategically guides the organization.

Currently, ABET has 33 member societies, which are professional and technical organizations that represent applied science, computing, engineering and engineering technology fields. These member societies join ABET so they can collaborate to review and accredit degree programs in the fields they represent. In addition, these societies recruit and help to train the 2,000 volunteers who carry out ABET’s accreditation activities. 

Request photography

The photography unit in the office of Marketing and Communications covers unfolding campus news, staff/faculty stories of interest, significant campus-wide events and other image needs of the university as assigned by the editorial staff or the University Advancement division. For event coverage, please contact us at least two weeks or 10 working days before it happens.

Our team provides these services to campus clients at no charge, but due to limited resources we can only prioritize projects that meet the following criteria: 

• Projects with a significant potential to advance the brand and reputation of Cal State Northridge
• Projects requiring an exceptionally high level of professionalism due to the nature of the event and/or audience
• Projects with significant potential to advance fundraising or alumni pride at a broad scale
• Projects with a significant prominence among audiences external to the university

In general, we are unable to accommodate the following types of requests:

• Projects aimed at a primarily internal (faculty, staff and student) audience

If your request meets the criteria above, contact campus photographer Lee Choo at (818) 677-3595 or lee.choo@csun.edu at least two weeks or 10 working days prior to the event date. Given the limited size of the staff, we are not able to cover all requests submitted. If you are interested solely in having your event photographically documented—and not seeking broader media coverage of the event—Lee Choo can provide a list of local freelance photographers. If you have a request for stock photos, please contact Lee Choo. Allow ample lead time (at least two weeks or 10 working days) when making your image request.

Request a video

The videography unit in the University Advancement Office of Marketing and Communications covers select campus news, staff/faculty stories of interest, significant campus-wide events, and other video needs of the university as assigned by the editorial staff or the University Advancement Division.

The Marketing and Communications multimedia team uses video to engage large audiences of internal and external stakeholders (the entire campus, the surrounding community and the world at large). We produce videos that contribute to University Advancement’s mission to raise the profile of Cal State Northridge and to increase engagement with our alumni, supporters and neighbors. We tell stories that show our faculty and students in action solving the problems and issues of our time. We create vibrant works of art that animate the core message that CSUN is a place for quality and innovation.

If you have an interesting idea for a video story, please contact Kimon Rethis, senior web producer and interim marketing liaison, at (818) 677-3989 or kimon.rethis@csun.edu. We will determine if the project is the right fit for our department. If not, we can direct you to other resources on campus and/or freelance videographers who can produce quality videos that comply with the university’s needs for accessibility and branding consistency.

We are not able to record lectures, seminars, conferences, departmental gatherings/events or instructional (“how to”) videos. We are also unable to convert media from one format to another or to duplicate CDs and DVDs. These requests should be referred to Information Technology.