The new logo has been approved by Northridge President Jolene Koester and the president’s cabinet, following several months of previews and consultation with many campus constituency groups. Those included the Faculty Senate, Associated Students and the university’s Community Advisory Board.

“Cal State Northridge is indispensable to the region we serve,” said President Koester. “This new university logo should help strengthen the university’s identity both here and across the country, and help us carry our message that Northridge is the cultural, educational and economic engine for our region.”

The new logo becomes the university’s standard identifier in all visual communications, including print, broadcast and on the web. The new logo replaces the symbolic graphic image of the Oviatt Library’s columns that the university has used as its mark in past years.

Judy C. Knudson, Northridge’s vice president of University Advancement, said the new logo, known as a word mark, represents a much bolder, clearer identification of the campus. “To help increase support for the university, we need to expand awareness of the university, its mission and its identity. We need to be crystal clear,” Knudson said.

Office Supplies
New design templates for university stationery, envelopes, business cards and mail labels — all incorporating the new university logo — have been prepared by the Public Relations and Communications Department. The new university logo will be the only logo allowed on these university business collateral materials.

Campus users who have remaining supplies of university printed materials with the former logo should continue to use those until they are depleted. After that, campus users can place new office supply orders incorporating the new logo with Reprographics / QuickCopies, located in the University Student Union. Phone: (818) 677-2898.

Logo Description
The new university logo incorporates the full name of the institution — “California State University, Northridge.” Visually, the “California State University” text is displayed in smaller black letters directly above “Northridge” in larger type using Matador red. In single color uses, all of the text typically would be shown as solid black.

In the near future, the university's Public Relations and Communications Department expects to produce a formal style guide for using the new logo that will be available in print and online. 

Secondary Logos
To increase the visability of the new university logo, various secondary logos belonging to campus units will be allowed from now on only with permission from the President’s Office. All existing and future secondary logos must be submitted to the President's Office for review prior to their use. As mentioned above, secondary logos will not be used on university business collateral materials, specifically university stationery, envelopes, business cards and mailing labels. For other intended uses, secondary logos should be submitted to Randy Reynaldo, executive assistant to the president, at Randy.Reyaldo@csun.edu or mail code 8230. Phone: (818) 677-2121.

PC Friendly Files
High-res TIF files for printed publications:
Large Logo TIF
(958 x 300 pixels)
Medium Logo TIF
(750 x 235 pixels)
Small Logo TIF
(479 x 150 pixels)

Low-res JPEG files for web pages:
Large Logo JPG
(958 x 300 pixels)
Medium Logo JPG
(750 x 235 pixels)
Small Logo JPG
(479 x 150 pixels)

EPS File for Publishing:
Colored Logo EPS

Mac Friendly Files
Colored Logo TIFF
Black Logo TIFF
Colored Logo EPS
Black Logo EPS

Coming Soon:
University logo template files for programs such as Microsoft Word.